Ashanti has always been driven and ambitious, and she always knew she wanted to be an entrepreneur. “From a young child, I had the taste of entrepreneurship from my mother. My mother, well, my family, migrated from Guyana. She had the skills, talent, and drive to make something out of nothing. I always heard stories that my mother was the “Trade woman”, selling gold and goods in Trinidad, Barbados, Grenada, and Syrunam. I remember the first time I saw my mom in action. It was Juvet night, we were selling baked and saltfish with coffee, then the next day, which was the Labor Day parade, we had a table full of food, coolers full of drinks under a tent with our flags representing my family roots, making money and making people happy. Then, I realized my mom was making money from the food she made. That showed me you can make money for yourself. Be your own boss.” - Ashanti
Ashanti's story began in the heart of Brooklyn, where she worked as a dental office manager. Despite her professional success, she yearned for something more. Deep within her, a flame of ambition and creativity flickered, waiting to be ignited. Ashanti dreamed of creating a company that would provide comprehensive support for individuals undergoing elective surgeries, a company that would be their guiding light through the entire surgical journey.
Navigating the Unknown
It was during her own traumatic surgical experience that Ashanti found the inspiration she needed to take the leap. She had traveled to Florida in 2020 to get surgery, but the aftermath was far from what she had anticipated. Her recovery process was unsafe and poorly managed, leaving her disillusioned and determined to create a safe haven for others in similar situations. With a burning passion and a vision in her heart, Ashanti founded Keep It Tight, a company dedicated to providing pre and post-surgical support for individuals undergoing elective surgeries.