Intuitive Adornment: Creating from Intuition, Nature, and Urban Style
Rachell’s entrepreneurial story began in her teenage years, growing up in New York City, where the vibrant fashion industry left a lasting impression on her. Immersed in the urban landscape, she observed how elements of daily life, nature, and even the ocean could inspire creativity. Rae’s modeling career started at the age of 12, an experience that allowed her to develop a deep appreciation for the transformative power of fashion. "I love how a single piece of jewelry can make us feel beautiful, but also elevate any outfit," Rae shares. This insight shaped her journey as a jewelry designer, leading her to create her brand, Intuitive Adornment Jewelry, which reflects her intuitive and organic approach to life and design. Her jewelry combines bling and fashion with nature and feminine energy, making every woman who wears her creations feel special and beautiful.
Facing Challenges with Grace and Resilience
As an entrepreneur, Rae’s journey was not without its struggles. Coming from modest means, she didn’t have easy access to the resources needed to launch her brand. Balancing her dreams with raising three sons was another monumental challenge. “Time management is crucial,” she says. “Working for yourself and being a mother means you have to be incredibly organized.” Despite the odds, Rae persevered, teaching her children the value of hard work, determination, and what it means to be an entrepreneur."
Another significant challenge was securing the financial investment required for her business. Rae had to be resourceful, working on improving her credit and gradually transitioning to using gold and expensive materials in her designs. Her determination exemplifies the resilience needed to thrive as an entrepreneur.
Centro’s Impact on Rae’s Business Growth
Participating in Centro’s programs was a game-changer for Rae. Through the Kiva funding program, she secured capital with 0% interest, which provided a much-needed boost to her business. “Even though this business is expensive, the support I received from Centro helped me get on the path I wanted,” Rae reflects. The one-on-one guidance and enriching classes offered her valuable insights into marketing, operations, and business strategies.
A Vision Rooted in Creativity and Ambition
Rae’s vision for Intuitive Adornment Jewelry is expansive. She dreams of scaling her business through online sales and creating high-value pieces that could be showcased in renowned stores like Nordstrom or on global runways. She envisions integrating her jewelry into clothing and shoes, making a mark as a designer recognized for her unique style. Long-term, Rae aims to build a team, allowing her to travel the world and run her business remotely. She also hopes to create a legacy stable enough to eventually sell, granting her more time to be the loving grandmother she aspires to be.
Advice for Aspiring Entrepreneurs
“Take classes and courses,” Rae advises. “It’s important to understand who you are, register your LLC, and learn the logistics of starting a business. Centro’s programs are perfect for walking you through every step.” She emphasizes the importance of authenticity and confidence, as these qualities resonate with customers and make a business truly unique.
The Freedom of Entrepreneurship
For Rae, entrepreneurship offers unparalleled freedom. “It gives you the ability to grow, spend time with your family, and live life on your own terms,” she explains. While it requires sacrifices, Rae cherishes the opportunities her business has provided, from creative fulfillment to personal growth.
Rae’s story is a testament to the power of passion, resilience, and creativity. Through Intuitive Adornment Jewelry, she not only inspires women to feel beautiful but also shows them what’s possible when you follow your dreams with determination and heart.
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