We’re thrilled to announce that Centro Community Partners (Centro) was recognized as the third-place winner in the prestigious 2024 Prosperity Now RISE Challenge Award. On September 3, this national competition honors projects that drive innovation and foster economic equity for underserved communities. Our very own Vernisha Williams, Manager of Strategic Partnerships, led Centro into the final round of the pitch competition in Maryland at the Prosperity Now Rise Conference.
Soon to Come Centro CEO App Being Built to Empower Entrepreneurs
Centro is building an artificial intelligence (AI)- enabled app designed to provide culturally relevant resources to entrepreneurs, particularly those from underserved communities. The Centro CEO app will enable entrepreneurs to access essential tools, resources, guidance, and funding opportunities often out of reach due to systemic barriers
Why This Matters
Access to capital remains a significant barrier for many entrepreneurs, especially women and minority business owners. Centro’s project tackles this challenge head-on by equipping entrepreneurs with AI-driven, personalized pathways to funding. The platform helps connect entrepreneurs to financial resources and offers tailored business development, compliance, and sustainability advice.
The Centro CEO App has the potential to transform the entrepreneurial landscape by removing barriers that often exclude minority-led businesses from accessing crucial capital and support.
“The RISE Challenge Award reflects our mission at Centro:
to provide innovative, equitable solutions for entrepreneurs who need it most. Centro’s CEO app project exemplifies this mission, and we’re excited to see how this AI will continue to shape the future of entrepreneurship.”
-A. Noriega, Founder & CEO Centro Community Partners
About the Prosperity Now RISE Challenge Award
The Prosperity Now RISE Challenge Award recognizes organizations and individuals advancing financial security, economic mobility, and wealth-building initiatives for low-income communities across the United States. It honors projects demonstrating innovation, inclusivity, and the potential to create lasting change.
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